The email marketing trends to watch in 2013

Wednesday, December 19, 2012 | Mike Hotz | ClickZ
It's not too early to predict the trends that will shape email marketing in 2013 and beyond.

My outlook remains positive. Email is still evolving despite continuing claims that the channel is dead or dying.

The email channel is thriving, as you can see in these two statistics:The new year is fewer than three weeks away, but it's not too early to predict the trends that will shape email marketing in 2013 and beyond.

My outlook remains positive. Email is still evolving despite continuing claims that the channel is dead or dying.

The email channel is thriving, as you can see in these two statistics:

    67 percent of customers give their email addresses to companies to receive discounts and promotions.
    57 percent of customers say they are more apt to buy a product in a store after receiving an email (Digital Strategy Consulting).

Read the original article here: ClickZ

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