Practitioners got a glimpse into the future when a presidential announcement bookended 2018. It’s safe to say that the presidential cycle is starting early, and that will have a huge impact on all levels of the campaign industry for the next two years.
But what that impact will look like is open to prognostication. To get some insight into the next 12 months and beyond, we asked a group of top practitioners to cut short their winter holidays and put on their thinking caps.
These consultants, from different corners of the industry, had this to tell us:
Kate Maeder, California-based political strategist and campaign manager:
We’ll see a record number of Democratic women running for president, so I believe we’ll inherently see more women hired at the national level. But there’s still so much more work to do to recruit, train, mentor, and hire women to become political operatives.