With the upcoming official launch of 5G, many sectors like retail, transport, education, healthcare, etc. will undergo significant transformation. 5G will have a significant impact on marketing and advertising too, with high data rates, reduced latency, and higher device connectivity.
Here are key findings from a recent study on 5G revolution polling 295 advertisers and 1779 consumers by Verizon Media:
54% of consumers are most excited about 5G’s consistent and better-quality video streaming
47% of advertisers will use new or additional creative formats via 5G
85% of consumers believe 5G will beneﬁt AR