The advertising industry is big. In fact, when all the numbers from 2017 are tallied, advertising spending in the United States is projected to reach $207 billion. However, research shows that 64 percent of people find ads annoying or intrusive. A whopping 92 percent of online ads aren’t even noticed.
If you want to get results from your advertising efforts in 2018, you must adhere to certain rules. These nine definitely are worth remembering as you firm up your strategy for the new year.
1. Optimize your ads for declining attention spans.
The consistently shrinking attention span is one of advertising's greatest challenges. Consider the following statistics:
In a recent study, Microsoft revealed the average attention span has decreased from about 12 seconds in 2000 to about eight seconds today.
A study by Jampp shows that our attention spans decline by about 88 percent every year -- especially thanks to technology and mobile apps.