1.Apparently the advertising sector on social media is huge. Is this true?
For ordinary users, social networks are a way to keep in touch with friends. But with 2.5 bln users worldwide, they have now become indispensable marketing tools.
It is estimated that $31 bln was spent on social media advertising worldwide in 2016 – almost doubling over a two-year period.
As newspapers close and TV dwindles in popularity, the likes of Facebook and Twitter are becoming the main destinations for advertisers to spend their cash.
Social media’s share of digital advertising is continually growing – rising from 23.2 percent in 2013 to 34.5 percent in 2017. However, the sector is dominated by search engines, where advertising is tailored to the keywords you type into Google.