The Business Roundtable is embarking on a multi-million-dollar national TV and radio campaign, beginning in early August, to give tax reform extra momentum over the congressional recess.
Done in cooperation with White House, Treasury, and House and Senate leadership, this is BRT’s effort to cast a potential tax overhaul as a once-in-a-generation opportunity.
“Members of Congress will hear from business leaders — and more importantly, their constituents — that tax reform is the single best way to increase investment in U.S. communities, create good jobs and promote a stronger economy,” said Joshua Bolten, President & CEO of Business Roundtable.
The ad campaign will kick off on August 4. It comes on the heels of the “Big 6” tax reform group releasing its six-paragraph set of principals on Thursday on broad tax reform goals including eliminating the controversial so-called border adjustment tax. The "Big 6" includes National Economic Council Director Gary Cohn; Treasury Secretary Steven Mnuchin; Senate Majority Leader Mitch McConnell; Speaker Paul Ryan; Senate Finance Chair Orrin Hatch; and Ways & Means Committee Chair Kevin Brady, all of whom have been meeting weekly since the spring to negotiate on potential changes.
The BRT national television ads will run throughout Labor Day weekend.