Can Grassroots Consultants Capitalize On The Early-Cycle Energy?

Can Grassroots Consultants Capitalize On The Early-Cycle Energy?
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If the crowds at the recent congressional town halls are some indication, grassroots activists and even relative newcomers are fired up months after the presidential cycle wrapped.

Despite suggestions to the contrary, much of this activism is organic, and may present a unique opportunity for grassroots consultants to capture early-cycle spending, several practitioners told C&E.

Many 2018 candidates are now getting their organizations off the ground instead of playing wait-and-see like they did last cycle when fear of being hit by the Trump Train caused spending paralysis down ballot, according to Tim Saler, a consultant with the GOP firm Grassroots Targeting.

“There’s a lot of smart people that are starting earlier than they normally do,” Saler said.

He pointed to Republican members holding Hillary Clinton-won districts, which by one tally, there are 23 of these. “A lot of people are looking at what happened in 2016 and thinking, ‘the conventional wisdom was so wrong this past time.’ They’re thinking it’s better to start earlier.

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