Can Wellness Consultants Make Inroads With Campaigns?

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The research on workplace wellness programs points to mixed conclusions about their effectiveness, but they remain an increasingly popular perk in the corporate world.

The programs typically offer employees an incentivize to ride public transit, go to the gym or exercise during the workday at an in-house facility, or de-stress in an office relaxation room.

Anyone who’s worked a political campaign might appreciate such perks. But until recently most decision makers on campaigns or at outside groups would scoff at the idea of a wellness program.

The naysayers would point to a time crunch, a lack of funding and, in the context of a campaign, the challenge of implementing a program at an organization that exists for only a short period.

What’s the point?, comes the refrain. Sleep when you’re dead.
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