Case Study: Gov. Mike Huckabee's 2002 Re-election Effort
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The Challenge:
Arkansas governor Mike Huckabee was trailing in the polls with weeks to go in his 2002 re-election effort. He turned to Dick Morris and Political Media to help him reach out to voters and win another term.
Arkansas governor Mike Huckabee was trailing in the polls with weeks to go in his 2002 re-election effort. He turned to Dick Morris and Political Media to help him reach out to voters and win another term.
Our Action:
Dick Morris composed compelling emails that emphasized Huckabee’s first-term highlights and Political Media launched a series of emails into the state. With each email deployment, Gov. Huckabee’s poll numbers were rising. Each email received over a 45% open rate
Dick Morris composed compelling emails that emphasized Huckabee’s first-term highlights and Political Media launched a series of emails into the state. With each email deployment, Gov. Huckabee’s poll numbers were rising. Each email received over a 45% open rate
The Results:
Gov. Mike Huckabee won his re-election by over six percentage points. To this day, Gov. Huckabee credits our email strategy as a key component of his victory.
Gov. Mike Huckabee won his re-election by over six percentage points. To this day, Gov. Huckabee credits our email strategy as a key component of his victory.