Consultants Face Tough Call On 2018 Media Mix

Facebook Tweet Google + LinkedIn ShareThis
Digital media consultants and their ad buyers are getting mixed messages this cycle.

On the one hand, they appear heading for a commission bonanza. If the growth pattern holds, digital ad revenue will top $106 billion in 2018 (other estimates have it closer to $78.2 billion).

This growth is being fueled by the nearly hour and a half that people are spending watching digital video.

In fact, a new survey says that the average time spent watching online video by an America is now at 80.4 minutes — more than 13 minutes above the global average but about 24 minutes below the high recorded in China, according to a forecast by Zenith, which falls under the Publicis Media banner.

The digital agency’s survey covers broadcaster-owned platforms including Hulu, OTT subscription services like Netflix, YouTube, and videos viewed on Facebook and other social media.
Read more at Campaign and Elections

Connect With Us

Political Media, Inc 1750 Tysons Blvd Ste 1500
McLean, Va 22102
202.558.6640
COPYRIGHT ©2002-2018, POLITICAL MEDIA, INC., ALL RIGHTS RESERVED | Support