COLOGNE, Germany (Reuters) - Facebook has tightened its rules on who can make money from advertising on its network, responding to criticism that it is too simple for providers of fake news and sensational headlines to cash in.
The world's largest social network implemented the new standards with immediate effect to make it clearer which publishers can earn money on Facebook and with what content.
To make money on Facebook in future, content creators and publishers will have to comply with its so-called community standards, which seek to ensure that content is authentic, not offensive and adheres to its guidelines.
Those publishing content flagged as misinformation or false news may be ruled ineligible to profit from Facebook, as would creators of clickbait and sensationalism, according to the rules seen by Reuters.
Facebook will also step up its monitoring of hate speech, adding 3,000 content reviewers to nearly double the size of its existing team, Senior Vice President for Global Marketing Solutions Carolyn Everson said in a blog post.
"As soon as we determine that content has breached our community standards, we remove it. With a community as large as Facebook, however, zero tolerance cannot mean zero occurrence," she said.