Facebook expands Watch video worldwide with more creators able to include advertising

  • 2018-08-30
  • Source: CNBC
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Facebook is making its Watch video service available worldwide, expanding it out of the U.S. where it launched a year ago.

Viewers will be able to watch a range of shows and clips from large brands and smaller video creators. It will also create Watch Parties, where members of Facebook groups can watch video together in real time — this might include hosting a Q&A between a group leader and an audience about hobbies or home improvement.

Jada Pinkett Smith's "Red Table Talk" show is one of the most popular on Facebook Watch, with a recent episode about her mother's one-time heroin addiction attracting 22 million views.

Facebook is also expanding its ad breaks option for publishers and people who make videos. It had previously tested these with certain publishers but now those who meet its eligibility criteria will be able to include ads.

Creators with at least 10,000 followers can make money from ads within three-minute videos that have had more than 30,000 views lasting at least one-minute in the past two months and meet Facebook's monetization standards. Ad revenue will be split between Facebook and the creator.
Read more at CNBC

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