Facebook gave 4 reasons why it's ready to lose money and credibility to continue running political adverts

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Facebook has spelled out why it's not about to ban political advertising anytime soon, despite ads around elections losing the company money and stoking controversy.In a blog post published on Thursday, Katie Harbath, global politics and government outreach director, and Public Policy Director Steve Satterfield said Facebook had "taken a hard look at political advertising" and decided that the "benefits outweighed the potential harm."

They listed four reasons why:

Banning political ads would "tilt the scales in favour of incumbent politicians and candidates with deep pockets."

Digital advertising is cheaper than print and TV equivalents, providing "less well-funded candidates" the opportunity to get messages out to potential voters.
Read more at Business Insider

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