Facebook is trying to make it easier to identify political ads in your News Feed.
The social giant announced on Friday it will soon require advertisers — especially political candidates — to disclose more information about their advertising efforts on the platform as the company seeks to temper concerns from the U.S. Congress about Russian meddling in the 2016 presidential election.
Facebook’s new policies include labeling political ads so they’re easier to identify, and creating a catalogue of these and other ads so users can see how much advertisers are paying and who they are targeting.
But many of the changes intended to create more transparency don’t appear to address the most problematic ads purchased last year by Kremlin-backed, online trolls. These ads, referred to as "issue ads," sought to stir social and political unrest in the United States around issues like Black Lives Matter, not necessarily to promote candidates like Donald Trump.
Still, the announcements Friday come as Facebook prepares for what could be a brutal grilling before the House and Senate Intelligence Committees. The panels are investigating Russia’s suspected interference in the 2016 presidential election, and they’ll also hear from senior executives at Google and Twitter during back-to-back hearings on Nov. 1.