In deep damage-control mode, Facebook says it will start forcing Pages to disclose the source of funding behind political ads.
“When someone buys political ads on TV or other media, they're required by law to disclose who paid for them,” CEO Mark Zuckerberg said during a live stream on Thursday.
Holding Facebook to an even higher standard, Zuckerberg said that the network will also let users see all current ads being run by political advertisers.
The change comes amid revelations that Russian disinformation specialists used Facebook to influence voters during the most recent presidential election.
In response, the company says it is sharing details of those campaigns with Special Counsel Robert Mueller as part of his investigation.