I have been fortunate enough to attend a few industry conferences over the last month in short succession, so I’ve been listening to marketers, media owners, agency heads and other assorted marketing ecosystem players.
What made all this extra interesting was that one conference covered Latin America (where I MC-ed various panels), and another, The Netherlands (where I keynoted).
So I was privy to a great cross-section of hot topics, opinions, new ideas and great work.
Here are my key takeaways:
Trust and transparency are still huge issues, but marketers have moved from being victims to taking charge. From across Latin America to Europe, marketers showcased how they have taken marketing approaches such as programmatic, production, creative and other aspects in-house.