Four trends that will shape digital advertising in 2019

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As 2018 comes towards its end, it’s time to look forward to 2019. And what better way to prepare for the new year than to discover the trends that will define it. Let’s take a look.

While the trends of yesteryear won’t suddenly disappear in the new year, there is a slew of new ones on the horizon. Marketing, and particularly digital advertising, is in a constant state of flux thanks to advances in technology, consumer preferences and new legislature (hello POPI Act!).

media update’s Aisling McCarthy explores four trends that will shape the digital advertising landscape in 2019.

Here they are:
1. Prepare for voice searchVoice-enabled search has been slowly picking up steam over the last few years, and various studies have predicted that it will be the next big thing in marketing.
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