Fundraisers Fret Over Millennial Donors Despite Growth In Online Fundraising

Fundraisers Fret Over Millennial Donors Despite Growth In Online Fundraising
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Technology is making donating easier and more Americans are opening their wallets to campaigns and groups, but fundraisers are worried about a stubborn trend.

While the number of U.S. citizens who say they’ve donated to a candidate for public office went from 6 percent in 1992 to 12 percent last presidential cycle, it’s still mostly seniors who are giving.

A recent survey found only 9 percent of those aged 18-29 had donated to candidate, party or group, while 14 percent of those 50-64 had given. Moreover, 32 percent of those 65-plus reported donating, according to a Pew report from May.

Fundraisers backup that research with anecdotes from their own experience.

“For most of my clients, the average donation age is 60-65 years old,” said Cheryl Hori, founder of Pacific Campaign House. “So clearly with that there is a very finite amount of people out there who are giving.”
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