Agencies continue to unleash their festive creativity on behalf of clients this holiday season.
Here’s a sampling.
Dietz & Watson's “Ham for the Holidays” and "Say Cheese" spots, developed with Red Tettemer O’Connell + Partners, center on spokespeople and real-life couple Brooklyn Decker and Andy Roddick to encourage consumption of the brand's meat and cheese products. The creative shows the actress/model accidentally knocking food off the plate as her husband catches the snacks with his tennis racket, a nod to his former career.
The campaign consists of four 15-second spots via social and digital, along with one 30-second TV ad running through December. A supplementary Ham-O-Gram social initiative is distributing free holiday ham to three selected social followers each Friday.
Tim Hortons True Stories holiday campaign, created by agency Gut, features tales received via the Tim Hortons website. The "Little Man with a Big Heart" introduces a 5-year-old who uses his gift money to pay for the order of the person behind his family in the drive-thru lane. All featured storytellers are shown at the end of their respective ads.