The world of advertising is rapidly changing more and more by the day, though few of today’s beginners in the advertising market are paying enough attention to the rapid innovation occurring around them. While new technologies like big data analytics and the complex algorithms that power today’s advertising strategies can be daunting and take some time to understand, it’s crucial that the next generation of advertising professionals understand how these two technologies will come to define their industry.
Here’s how big data and algorithms are coming to define advertising, and what newcomers to the field need to understand about these technologies in order to survive and thrive.
The era of big data has already begun
Big data and algorithms will work hand in hand to change advertising as we know it well into the future, but it’s a simple matter of fact that the era of big data has begun. While some are still sating their worries by insisting they still have plenty of time to brush up on these technologies down the line, it’s imperative to start learning about big data operations and how they’ve changed the face of advertising right now if you don’t want to get left behind in the market. A great place to begin is by examining what successful ad campaigns have used big data as their foundation thus far.
Coca-Cola, for instance, has long been renown as one of the companies with a virtually unparalleled track market in the adverting business. The famous soft drink brand has stayed so popular in the contemporary age despite the relative staleness of its now decades-old product in part because it was an early adopter of AI and data-based marketing strategies. The Coca-Cola company generates mountains of data every single day, and uses that information at virtually every level of the decision-making process to better inform its workers.