A stranger approaches you and tries to sell you a new watch. How much do you trust this person?
For millions of Americans, advertisers and corporations have become like strangers with ulterior motives—meaning that they aren’t to be trusted and aren’t worth paying attention to.
A Gallup poll recently revealed that only 6 percent of Americans trust big corporations “a great deal,” with an additional 12 percent trusting them “quite a lot,” leaving a whopping 82 percent of Americans who are dubious about big businesses.
Even small businesses are reporting lower numbers, with 68 percent of Americans having some trust in these institutions.
Online, more than 53 percent of consumers use some kind of ad blocker, and only 7 percent view ads in a positive light.