When Facebook, Twitter and Google executives were summoned late last year to testify before Congress on political interference and advertising in the 2016 election, they were steadfast that they could manage the issue through ad policies and disclosures.Early bipartisan calls for legislation have mostly faded and, for now, self-regulation is the name of the game.
The following are the measures Facebook, Google and Twitter introduced or expect to be implemented this year to guard against election interference and propaganda.
Facebook promised to roll out a transparency tool before the US midterms so users could see the ads a page is running across Facebook, Instagram and Messenger. It will also begin associating each ad creative with a page and providing data on impressions, dollars spent and audience demographics.
The transparency changes may have been catalyzed by the US election, but they apply to every ad across the Facebook platform. For political advertisers, Facebook is also adding identity confirmation and disclosure standards.