Rumor has it that LinkedIn may be the up and coming advertising player in 2019.
Sure, they’ve offered advertising services for years now, but up until recently, LinkedIn has really nailed down the craft of being an ad service provider and a social media network.
What really helps set LinkedIn ads apart from other social media advertising platforms (e.g., Facebook), is their B2B targeting options. B2B marketers flock to LinkedIn because that’s where “all of the professionals” are.
Knowing this, LinkedIn has optimized their targeting options to allow marketers to really hone in and be able to connect with those specific professionals.
Want to focus on the healthcare industry? You can target it with LinkedIn ads.