The lame-duck fundraising season is upon us, which means copywriters will have to calibrate their asks amid the end-of-the-year politicking and the holiday season.
Threading the plea-for-cash needle between the issue du jour, the Thanksgiving turkey and the New Year’s ball drop takes some finesse. Donors are certainly fired up — they proved that in the midterms.
But between the distractions of family gathering calendar reminders and holiday party meeting notifications, the average office worker receives more than 100 emails a day — when most say they can handle half of that.
It’s tough to stand out.
Luckily, a few veteran copywriters were kind enough to share their insights with me on what to say, and how to say it. Here’s are a few ways candidates and groups can cut through the clutter and get people to stop, read and, most importantly, donate before the end of the year.