How to Craft a Fundraising Ask Around the Holidays

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The lame-duck fundraising season is upon us, which means copywriters will have to calibrate their asks amid the end-of-the-year politicking and the holiday season.

Threading the plea-for-cash needle between the issue du jour, the Thanksgiving turkey and the New Year’s ball drop takes some finesse. Donors are certainly fired up  — they proved that in the midterms.

But between the distractions of family gathering calendar reminders and holiday party meeting notifications, the average office worker receives more than 100 emails a day — when most say they can handle half of that. 

It’s tough to stand out.

Luckily, a few veteran copywriters were kind enough to share their insights with me on what to say, and how to say it. Here’s are a few ways candidates and groups can cut through the clutter and get people to stop, read and, most importantly, donate before the end of the year.
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