How to get the most from your LinkedIn advertising? Try some lesser known strategies.
With over 500 million users across the globe, LinkedIn is by far the largest professional network available. Without an already established company following, paid advertising gives businesses the opportunity to reach potential customers at an extremely granular level.
Whilst the cost per click for LinkedIn may be higher than other social platforms like Facebook and Twitter, the ability to reach people that work within certain industries, or even at certain companies, within a business minded atmosphere, is what makes LinkedIn unique.
Here's how to do it.
Use the weekend
Ultimately, we should test different ads at different times and on different days, but don’t forget to include the weekend. While you might think - “who checks their LinkedIn on a Saturday?!” - those that do often have much more time to engage with content and there’s usually less competition for your audience, meaning lower cost-per-clicks. This also goes for commuting times, and evenings, as professionals are 62% more likely to engage in work related content when they are home, rather than the office.