Marketing to Voters: Media’s Influence on Word of Mouth

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Word of mouth advertising has always been a critical influencer and form of marketing.

TVB commissioned word of mouth specialist Engagement Labs (formerly Keller Fay) to identify outside sources that drive consumer conversations and the role of individual media platforms in those exchanges.

The study provides fascinating insights into how Americans perceive the news they access through all media platforms.

Some of the findings, visualized below, reveal what news platforms influence political conversation, which news media Americans trust most and where “fake news” is most prevalent.
 
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