You could fairly convincingly argue that mobile ad spending is the one absolutely key driver of consumer technology innovation and creation today.
This year, mobile ad spending in the U.S. will grow 20% to over $70 billion and will be an astounding 75% of all digital ad spend, according to eMarketer. That is an incredible 21,775% growth from a short decade ago, when U.S. mobile ad spending totaled just $320 million dollars.
This massive and historically rapid transfer of funding is the essential money tree that has enabled almost all the innovations that Google, Facebook, most of the massive app ecosystem on Android and iOS, and many other tech giants have brought to the market.
And it's taken over in-app purchases as the primary source of mobile monetization for app publishers.
I asked Pavel Golubev where this is all trending, which regions of the globe are growing the fastest, and what new technologies are entering the mobile adtech space. Golubev is the CEO of Appodeal, an ad mediation company.