More advertisers say they have ditched Fox's O'Reilly show

  • 04/05/2017
  • Source: CNBC
More advertisers say they have ditched Fox's O'Reilly show
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Bill O'Reilly's top-rated Fox News show may be starting to feel a financial sting after allegations that he sexually harassed several women.

More than a dozen major advertisers, ranging from automakers Hyundai and BMW, to financial firm T. Rowe Price, insurer Allstate and drugmaker GlaxoSmithKline, have pulled their ads from "The O'Reilly Factor."

The moves come after a weekend report in The New York Times that O'Reilly and his employer paid five women $13 million to settle harassment or other allegations of inappropriate conduct by Fox's star.

O'Reilly is Fox News' top revenue producer, according to research firm Kantar Media, bringing in over $178 million in ad dollars in 2015 and $118.6 million in the first nine months of 2016.

Fox News itself makes up one-fifth of parent company 21st Century Fox's profit, according to estimates from Anthony DiClemete, a media analyst with the Nomura investment bank.
Read more at CNBC

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