Nearly all small businesses (91%) plan to invest more in advertising in 2019, according to a new survey from The Manifest, a business news and how-to website.
Annually, more than half of small businesses (57%) spend less than $50,000 on advertising, the survey found. Increased spending on advertising will help small businesses spread brand awareness and stand out among their competition.
“It really is critical to advertise and get your name out there because otherwise, you get lost,” said Tim Smith, director of communications and media planning at IPNY, an advertising agency in New York.
Millennial Business Owners Spend More on Advertising
Millennials value advertising more than older business owners.