Confronted with a modern familiar parental problem on Father’s Day a few years ago, Steven Brown and his cousin Leonard Butterman devised a solution that they believe has the potential to transform the global mobile advertising industry.
“Between the two of us we have five older kids,” Brown said. “Kids don’t really talk to each other anymore in the same way and they were sitting at the table texting. That’s when we came up with the idea for the SlamAd app.”
Investing in the premise that texting, not dialling, will be the dominant communications mode of the future, SlamAd will place adverts, which inside text messages and then pay the user every time an ad appears. The ad will be located inside the message and not form an additional text. Users can access the money and cash out in gift cards or cash out.
The sender and recipient both view the discount via text but the sender accumulates money in their SlamAd account. The platform is on the phone and users redeem their compensation through email. They can receive gift cards, pay for college tuition through a 529 plan or be able to make a charitable contribution with any SlamAd cash they receive. The maximum monthly cash commission is $50.
“We felt there was a huge untapped market for texting and that there was nobody putting advertisements into the texts,” Brown said. “So we developed a patent-pending technology that embeds ads into the bottom of the text message. We have been able to come up with the technology on how users can get paid to send ads.”