Most investors and many marketers I speak with don’t quite realize what’s happening with AR ads today. I anticipate that AR advertising will account for at least 10 percent and as much as 25 percent of digital ad spending by the end of 2019.
AR ads are performing incredibly well, with conversion rates in the 20–80 percent range. A number of major brands (NBA, Gucci, Ariana Grande, Sephora, Wayfair) are already growing their audience base and building brand loyalty with AR ads.
All the major platforms, including Snap, Facebook and Instagram, have opened up AR advertising capabilities beyond their initial test phase. In Snap‘s case, the ability to buy ads programmatically is already live. Facebook and Unity will certainly soon follow based on their successes so far.
AR advertising has moved beyond a pet-project of marketing research and development. With access to programmatic platforms, brands can now execute AR advertising at scale.
So, how do you get going? Like any other form of advertising, you start with the basics.