As another Advertising Week Europe ends, marketers, publishers and agencies are rethinking their relationships with the duopoly, with Google’s grip on the ad market loosening and the fallout from the Facebook-Cambridge Analytica scandal. Conference attendees stressed that the best relationships in marketing will be transparent and honest.
Here’s what was on executives’ minds at the conference:
Facebook faces a reputational meltdown
“I think this will be the year brands wonder what to do with the sheer volume of money they put into Facebook.”
“Barack Obama was the one that made data targeting in political advertising cool. When he did it, people said he was smart. Now, we’re pissed off at Cambridge Analytica for doing the same thing because Donald Trump got elected.”