It’s strictly voter beware when it comes to political advertising.
Jonathan Rose, associate professor of political studies at Queen’s University, said political ads aren’t subject to the same rules as other kinds of advertising,
“The Advertising Standards Council is a the professional regulatory body that regulates truth in advertising so I cannot say a nonfactual claim in an ad – I can’t say that ‘This product is the best product in the world,’ if it’s not so,” Rose said. “But that truth-in-advertising doesn’t apply at all to political advertising, so, literally, there’s no method of enforcing truth-in-advertising.”
The current provincial campaign is noteworthy for new mandated limits on spending by political parties and by third parties, the term for outside groups that participate in elections.
Those third parties, which in past elections spent millions of dollars on TV, radio and newspaper ads, were held to $600,000 before the start of the official campaign and another $100,000 during the actual 28-day writ period leading up to the June 7 vote.