Six answers to your questions about political television advertising

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Want to know how political television advertising works?

We talked with experts to answer some big questions on how politicians, campaigns and outside groups get advertisements in front of viewers, and how much it costs.

1. How much money do political ads cost?

It depends. Buying a political ad is a similar process to most other types of ad purchasing: Costs depend on time, day and what program is playing.

The cost of running an ad spot ranges from $10 on the low end to $10,000 on the high end in Iowa, according to Madeline Meininger, a senior analyst with Kantar Media. However, a Super Bowl ad could cost as much as $20,000.
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