Smartphone political ads target non-political events

Smartphone political ads target non-political events
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The Point Pleasant Sternwheel Regatta Parade in West Virginia is not an event you’d expect to find political ads bombing the smartphones of spectators celebrating holiday music and food on the banks of the Ohio River.Welcome to the digital age, where no event is too local for national political parties bent on getting their message across to assembled crowds, one by one.

Scores of people at the regatta festival saw a six-second political video on their mobile phones criticizing Republican Congressman Evan Jenkins, the parade’s grand marshal, over the GOP health care plans to replace Obamacare.

Sponsored by the national Democratic Senatorial Campaign Committee, the ad was aimed at holding Democrat Sen. Joe Manchin’s seat in the U.S. Senate against a possible challenge by Evans.

The non-skippable ad covering the screen showed a hospital bill saying pregnancy care is considered a pre-existing condition. “What will the Republican healthcare plan cost you?” the ad asks.
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