State of the agency world: digital rules, growth slows, consultancies surge

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It's a first: Digital work in 2017 accounted for more than half of U.S. agency revenue.

For many agencies, however, that didn't translate into net gains. U.S. agency revenue grew a sluggish 1.8 percent in 2017, the slowest growth since the ad market emerged from recession in 2010.

Job cuts at ad agencies, weak organic growth, slumping stock prices and a tightening of marketing budgets all point to tumult in the agency business.

Parts of the agency market are thriving. Consultancies for the first time captured Nos. 6 to 10 on the list of the world's biggest agency companies, and they are well-positioned with deep ties to the C-suite.

Here, the five top takeaways from the Agency Report:
Read more at Ad Age

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