With marketing technology advancing at a rapid pace, it can sometimes be difficult for a company to keep up. Some businesses are still stuck in the old ways of advertising and using practices like pop-up ads that are now frowned upon by marketers and consumers alike.
So, how can a company move into the future of digital and still make sure it reaches its audience without using intrusive advertising? To help, 10 members of the Forbes Agency Council offer their best advice on how brands can better abide by the new rules of advertising to make sure they maintain visibility online and not alienate customers.
1. Don't Annoy Your User
With Google using mobile-indexing first, your website must be mobile compliant by now. You should not really be pushing pop-ups on any page of a website. Rather, you can have small notices that don’t take up much page room. Always allow the user to easily click away, and don’t annoy the user. - Peter Boyd, PaperStreet Web Design
2. Show Care To Your Consumers
Consumers want to see that you care about them without necessarily selling them something, which is why promotion-free content marketing is becoming more prevalent. Create content that matters and is relevant to your audience that can be fed into digital marketing strategies. If you’re not addressing a real customer need, you’re probably not going to see the engagement you want. - Kathleen Lucente, Red Fan Communications