Why Digital Marketing Strategies are Imperative to Boost Startup Growth

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The emphasis of businesses on digital marketing strategies has been increasing with each passing day as the traditional marketing is hastily becoming obsolete. Marketers believe that the trade has changed more in the last two years than it ever did in the past five decades. Digital marketing strategies can give an edge to businesses, in particular, startups, who would do well to leverage this approach to catapult themselves to a higher level. In hindsight, it becomes quintessential to choose the most suitable strategies for the latter because of their apparent lack of resources and marketing expertise. We give you a heads-up on some of the most favorable strategies.

Email Marketing

There are assumptions that marketing through emails is redundant. It is, however, far from dead, delivering impeccable returns on investment for marketers. In a recent survey conducted by Demand Metric and the Data and Marketing Association (DMA), it was found that email marketing had an impressive ROI of 122 percent. This is four times higher than the other marketing channels analysed, including paid search, direct mail and social media.

This is a pearl of a strategy which undeservedly goes unnoticed. The fundamental ingredients of crisp emails would lie in engaging subject lines, persuasive language while avoiding jargon, bullets, and optimizing emails for mobile devices. Brands that harness the true potential of email marketing will eventually reap dividends.

Social Media Marketing

This is one of the more perceptible options as the importance of social media marketing has been extensively proclaimed. Social media marketing has been forecasted to grow from about $32 billion in 2017 to $48 billion in 2021. About 90 percent of marketers have confirmed the strategy’s emphasis on their businesses while 89 percent have agreed that their social media initiatives have incurred exposure for their businesses.
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