Why The Sacramento Kings View Their Stadium As A Digital Platform

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The NBA’s Sacramento Kings are entering the second season in the Golden 1 stadium, the centerpiece of the team’s new data-driven fan experience.“We tend to think of the stadium as a platform,” said Ryan Montoya, CTO of the Kings organization. “Everything plugs into an operating system, and the data can be shared throughout the organization as soon as possible.”

The benefits of automation and data connectivity should be apparent from the moment fans approach the stadium, Montoya said.

Wait times to enter the stadium are displayed live in the team’s app based on where ticket lines begin, with the data pulled from about 300 beacons around the stadium and the venue’s Wi-Fi network. Then fans hit the automated turnstiles, which scan tickets and point people to their seat without an attendant stopping the line to tear paper tickets or give directions.

And it isn’t just about saving fans a few minutes here or there or funneling fans from outside the stadium into the venue, where they could be buying food or merchandise.
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