YouTube’s advertising problems won’t drag down Alphabet’s first-quarter earnings

YouTube’s advertising problems won’t drag down Alphabet’s first-quarter earnings
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Alphabet reports first-quarter earnings Thursday, and despite the recent YouTube ad controversy, the advertiser pullouts likely won’t drag down its revenue.

Here’s what to look for:

Alphabet is expected to show increased profits for the period of $7.38 a share, according to Wall Street estimates. It’s also expected to bring in $16.4 billion in ad sales, minus payouts to its partners.

Any impact from advertisers boycotting YouTube over concerns that ads ran in inappropriate videos most likely won’t impact the company’s results.

Despite the fact that big advertisers like AT&T, Verizon and L’Oreal pulled their ads after the controversy erupted, Google makes most of its ad money from small- to mid-size companies, the so-called longtail of advertising. Plus, the boycott was largely concentrated in the U.K.
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