Bad for County Government

Background

In 2006, ballot questions B, F, C and G intended to create a $23 million dollar slush fund for education, and other vital public safety and crime prevention services. The authors of these proposed charter amendments tried to quietly slip B,F,C and G onto the November ballot.

Strategy

Political Media, Inc. created an integrated campaign using paid media, direct mail and grassroots activists to raise awareness, persuade and register voters against ballot questions B, F, C, and G.

Advertising Mediums Employed

* Videography
* Interactive Web Design
* TV/Radio
* Newspaper and online advertisement placement
* Direct mail
* Social network marketing (Myspace.com and Youtube.com)
* Activist On-call
* 4x8 Coroplast Signs
* Palm cards
* Sample ballot and Election Day Management (EDM)

Results

The Committee for Common Sense Government allotted Political Media Inc. only 6 days to complete this campaign and as a result of their hard work and strategic thinking, they increased polling results to over 500%.