DC Baseball - Dr. Evil Angelos

Background

In 2005, Major League Baseball brought the Washington Nationals to the District of Columbia. In what was perceived as a backroom deal between MLB and Baltimore Orioles owner, Peter Angelos' television network Mid-Atlantic Sports Network (M.A.S.N) was given a large percentage of the Washington Nationals TV rights.

Strategy

As avid baseball fans, Political Media, Inc. took it upon themselves to protest the Nationals television rights issue in order to sway public opinion.

Advertising Mediums Employed

* Interactive Website Design
* Web Animation
* Email marketing
* Activist-on Call
* In Game Protests
* Screen Printing

Results

Through creative and tactful strategies the Political Media Inc. team generated over 100,000 petitions at Washington Nationals games and online in order to submit to the Major League Baseball.