The First Internet United States Presidential Primary

Background

Together with Dick Morris and Vote.com, Political Media Inc. developed the first official Internet Presidential Primary. 

Strategy

The primary objective was to collect issue data and email data on all Internet primary voters and with that information demonstrate to the American public the unfairness of the current primary system.

Advertising Meduims Employed

* Interactive Website Design
* Opt-in Email Marketing
* Public Relations Campaign
* TV/Radio Appearances
* Online Ad placement and Search Engine Marketing

Results

Political Media, Inc generated over 1 million votes, one-week prior to the New Hampshire primary and Howard Dean won the Internet Presidential race.