Rudy McRomney
Background
In the spirit of Bennifer and Brangelina, Political Media, Inc. created the first presidential portmantaeu - Rudy McRomney.
Strategy
The primary objective was to create a buzz around the CPAC conference and attract some media attention. 
Advertising Mediums Employed
- Interactive Website Design
- Opt-in Email Marketing
- Public Relations Campaign
- Lapel Stickers
- Ecommerce
- Banner Placement
- Online Ad placement and Search Engine Marketing
Results
Rudy McRomney has taken on a life of it's own, and has even provided comedic relief in the 2008 Republican Presidential Debates on Fox News.
