Slide 1

Internet Gossip

Slide 2

National Newspaper

Slide 3

Direct Mail

Slide 4

Donations

Slide 5

myspace

Slide 6

Political functions

Slide 7

personal

Slide 8

Blogosphere

Slide 9

talk radio

Slide 10

SMS

Slide 11

Daily Show

Slide 12

viral video

POLITICAL MARKETING   CASE STUDIES   PORTFOLIO
Virginia Club for Growth

Background

Virginia Club for Growth, an organization of Virginia taxpayers dedicated to fighting for lower taxes, sought out Political Media, Inc. to upgrade their web presence and install a Content Management System

Strategy

Political Media, Inc. restructured and redesigned the Virginia Club for Growth site, bringing it into the world of Web 2.0.

Advertising Mediums Employed

  • Interactive Website Design and Logo Creation
  • Political Media Content Management System

Actions Taken and Results Achieved

Political Media, Inc. launched an aggressive marketing strategy that increased traffic so that the public would begin better utilizing the site, see its facelift and navigate areas previously ignored.