eFundraiser

The congressional ban on unlimited "soft money" donations to political parties, makes it more important than ever for campaign fund-raisers to collect more with each donation.

Traditionally, direct mail and telephone solicitations were the tools Republicans and Democrats relied on to solicit money in large-scale drives. However, with the rise of new media, online fundraising has become a new and extremely effective avenue to raise money.

eFundraising tools employ web sites and e-mail to reach far more potential donors than traditional methods at far less expense — while simultaneously engaging grassroots supporters.