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The Strategic Dilemma Facing Every GOP Candidate for Congress
Source: Campaigns & Elections
As they dial for dollars, GOP congressional candidates are pondering a strategic dilemma. Embrace Donald Trump, appeal to the party's base, o...
Trust, Safety and the Pursuit of Transparency in Digital Advertising
Source: Huffington Post
Our industry is suffering from a trust problem. With digital dominating content consumption, only 30% of American’s have a “great deal” or “g...
Amazon reveals how it thinks about advertising
Source: Marketing Week
The retail giant is rapidly building out its ad business but says marketers should think of it as a way to add value to the customer, not jus...
U.S. Campaign Regulator Considers Changes After Revelation Of Russian Ad Purchases On Facebook
Source: Radio Free Europe/Radio Liberty
Facebook's disclosure that Russians purchased political ads on the social network during last year's presidential campaign has prompted actio...
Made You Click: How Facebook Fed You Political Ads for Less Than a Penny
Source: Fox Business
On Facebook, a little ad spending goes a long way--and the more contentious the ads are, the farther they may go...
Here’s why the murky world of digital political ads matters
Source: The Daily Dot
Like virtually everything else, political ads have moved into the digital age and are only expected to become more plentiful and more sophist...
Backdoor found in WordPress plugin
Source: Bleeping Computer
Wordpress recently found a plugin that has more than 200,000 installations. This plugin has since been removed but still raises the question,...
Amazon deletes one-star reviews of Hillary's new book
Source: The Telegraph
Amazon officials have admitted to deleting one star reviews of Hillary Clinton's new book after users catch them in the act....
Facebook is getting aggressive in its quest to turn Instagram Stories into the next big ad platform
Source: Business Insider
Facebook is making it easier for companies to reach consumers by using new tools to on the fast growing Instagram Stories platform....
Facebook censoring "hate speech" and "fake news"
Facebook has announced that they will tighten their rules on who can make money from advertising on its network. They will target what they b...
U.S. may need new law to address political advertising on social media sites
Source: Japan Times
U.S. legislation may be needed to require social media companies to disclose more about how their platforms are used for political advertisin...
Facebook says likely Russia-based group paid for political ads during US election
Source: The Guardian
Company says it found no link to any presidential campaign...
Verizon looks to become dominant advertising force
Source: Business Insider
Verizon is building out its advertising business with a new loyalty program that gives the carrier access to subscriber data, The Wall Street...
As Apple preps augmented reality for the masses, developers are searching for the money
Traditional mobile advertising won't work in a world of augmented reality...
5 Things A Consultant Should Never Say To A Candidate
Source: Campaign and Elections
The legend of the unruly candidate and the scourge of his or her spouse is widely discussed among consultants and managers...
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