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Google Starts To Give Marketers More Access To Data
After years of holding the data close to its vest, Google has begun to give advertisers more data to help them make better decisions and run ...
Ocasio-Cortez, Hegar and the art of making your political ad feel like an uplifting movie
Source: Washington Post
Even if you haven’t heard of Alexandria Ocasio-Cortez and MJ Hegar, you’ve probably seen them...
Online political advertising will top $2 billion for the midterms
This year is already looking to be one of the most expensive mid-term elections in history...
Facebook And Twitter Offer New Political Ad Transparency Tools To Head Off Bad Actors
Source: Ad Exchanger
Facebook and Twitter each released new political advertising transparency tools on Thursday in preparation for the 2018 US midterm elections,...
Storytelling may make political ads powerful persuaders
he persuasive potential of using stories in political ads may make them powerful tools for politicians and should become a focus for future r...
New app out to disrupt digital advertising industry by paying SMS users to receive ads
Source: Market Watch
Will SlamAd smash digital ads investment model?...
How Advertising Platforms are Evolving Businesses in India
Source: Entrepreneur India
The roots of advertising run deep. The earliest known record of an advertising agency dates back to 1786...
'Advertising has become less important,' says this advertising CEO
Source: Ad Age
With 22 years heading up an independent agency under his belt, Mark DiMassimo believes traditional advertising's days are numbered...
The Big Location Opportunity in Advertising: Think Physical to Digital
Whether you work for an advertising platform, a brand, an agency, or publisher, you’re probably all aware that the digital data generated by ...
5 Reasons Why Your Digital Advertising Metrics Are Inaccurate
Source: Ad Week
Opinion: Left unchecked, bot traffic and results can greatly inflate your numbers...
Buyers Favor Cross-Channel Marketing, Impacts TV
While many marketers are planning to increase media budgets for cross-channel advertising over the next year, there is continuing resistance ...
Facebook pulls Walmart and P&G ads for lacking 'political' labeling
Source: Ad Age
Facebook appears to be putting brands in the penalty box as it begins enforcing new rules meant to clean up political advertising on its plat...
Inside Nike’s Most Successful Failure
Source: Ad Week
Nike's Breaking2 set out to run a marathon in under 2 hours, what the brand called a 'moonshot of human potential.'...
Measuring Digital Success Beyond the Click
Source: Campaign and Elections
With the abundance of advertising and targeting options now available to campaigns, how do you determine whether your ad efforts are on the r...
AT&T's advertising CEO: We want to change what 'everybody still hates' about ads
The newly combined AT&T-Time Warner is looking to reinvent advertising — but to do so, it needs to buy more technology, AT&T Advertising and ...
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