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Facebook’s role in European elections under scrutiny
Source: SF Gate
Lawrence Dodd lives in one of Britain’s most fiercely contested voting districts, and he has been peppered almost daily with ads from the cou...
Study: 25% of Americans Say Politics Drove Them to Boycott Brands
Source: Ad Age
Think there's more hoopla about brand boycotts than actual boycotting? Maybe not...
How Micro-Influencers Are Upending The Traditional Advertising Model
Not long ago, the internet was caught by storm when partygoers were left stranded in Miami and the Bahamas in dismal conditions after being p...
Meet the ‘micro-Pacs’ buying political ads on Facebook
Source: BBC News
Alongside the main parties, small groups and even individuals are jockeying for political influence by buying micro-targeted ads on Facebook...
Research reveals lack of trust in political advertising
Source: Campaign Live
Consumers do not understand or trust the core marketing messages of the main political parties, research undertaken for Campaign has shown...
Gen Z Power List: Meet the Brands, Platforms and Creators That Teens Love
Source: Ad Week
Move aside, millennials: There’s a new generation for marketers to obsess over...
How NPR Is Pushing The Podcast Industry Forward
Source: Ad Exchanger
The podcast universe is developing fast, and NPR is shaping it...
U.S. Daily Newspaper Circulation Fell 8% In 2016
Source: Media Post
In 2016, total U.S. daily newspaper circulation — which combines print and digital — fell an estimated 8% to 35 million for weekday and 38 mi...
EBay Paints Itself as Colorful Contrast to Amazon
Source: Ad Age
EBay is going hard after Amazon by showing its true colors...
Two Big Digital Lessons From Montana And Georgia
Source: Campaigns & Elections
Rob Quist didn't win Montana's lone House seat on May 25th, but he came close...
Amazon Echo to be the latest tech to embrace advertising
Targeted ads for the IoT generation arrive on the smart hub and more...
New advertising campaign targets lawmakers over votes for climate change policies
Source: LA Times
A coalition of California businesses launched a new advertising campaign on Saturday to pressure lawmakers against enacting tighter policies ...
Is advertising over? What chief marketers are saying about the future of marketing
The means to advertise products to people have never been more prevalent...
The Top 10 Tips For Facebook Advertising Success
Facebook is a great platform to prospect for new customers due to its sheer audience size and reach...
Social media's impact on Montana Special Election
Source: ABC FOX MONTANA
Montana's Special Election continues to illuminate more sophisticated political advertising strategies, some of which Montana voters might no...
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