Political Media, Inc.
Inside Politics, Outside the Box.
Political Media Report
New data: health care is the top issue in midterm political advertising
Source: Washington State Wire
Health care continues to be a key issue in federal midterm races across the country, according to a new analysis by the Wesleyan Media Projec...
Political ad spending sheds light on US parties' strategies
US organizations on the political left are most likely to spend big on Facebook and Twitter ads; on Google, the trend is reversed, new resear...
How Trump, O’Rourke, and the GOP lead the online political advertising race
Source: Fast Company
Ever since President Trump’s win in 2016–which many attribute, in part, to his vast online advertising program–many have demanded more transp...
Political ad buyers are exploiting a Facebook loophole to disguise where their money is coming from
Recent reports by The Atlantic and The New York Times reveal that companies may be exploiting disclosure loopholes on Facebook ads...
ISU study: Power of political ads is limited
Source: Sioux City Journal
The political advertising on your television right now is relentless...
Digital Consultants, Data Vendors Navigate Uptick In Targeting
Source: Campaign and Elections
With campaigns and groups increasingly sold on data, digital consultants and vendors have their work cut out to help their clients reach the ...
Surviving Social In B2B Marketing
Source: Ad Exchanger
Social platforms have taken a reputation hit this year...
Why Sears Could Never Last, and What Other Brands Can Learn From the Iconic Retailer’s Demise
Source: Ad Week
Analysts weigh in as the company nears bankruptcy filing...
‘It’s a hard industry’: Confessions of a young ad creative
In such a competitive industry, a common refrain among creatives at ad agencies is that colleagues are only too ready to claim ideas as their...
Media Stocks Lose Big Amid Steep Market Sell-Off
Media stocks endured sizable losses on Thursday, the second day of a steep overall stock market drop...
How To Choose The Right Volunteer Tech Partners
Source: Campaign and Elections
What if you could use skilled tech volunteers on your campaign, without all the hard work of recruiting, training, and managing them?...
How Uber took its programmatic advertising in-house
Uber has faced a lot of change in the last year. But one that has nothing to do with its controversial founder or issues with diversity is it...
How the blockchain could flip Google's advertising economy
The internet economy needs new incentives. Handled in the right way, tokens need not be extractive, but add value for each and every one of u...
There’s a crack at the heart of Facebook’s advertising business
Source: The Verge
What two new stories about its ad business tell us about its future...
Outdoor advertising braced for its programmatic moment
Outdoor ads are tipped to be the next medium brands buy in real time as more billboards go digital...
Connect With Us
Political Media, Inc
1750 Tysons Blvd Ste 1500
McLean, Va 22102
Receive our Alerts
COPYRIGHT ©2002-2018, POLITICAL MEDIA, INC., ALL RIGHTS RESERVED