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Amazon Echo to be the latest tech to embrace advertising
Targeted ads for the IoT generation arrive on the smart hub and more...
New advertising campaign targets lawmakers over votes for climate change policies
Source: LA Times
A coalition of California businesses launched a new advertising campaign on Saturday to pressure lawmakers against enacting tighter policies ...
Is advertising over? What chief marketers are saying about the future of marketing
The means to advertise products to people have never been more prevalent...
The Top 10 Tips For Facebook Advertising Success
Facebook is a great platform to prospect for new customers due to its sheer audience size and reach...
Social media's impact on Montana Special Election
Source: ABC FOX MONTANA
Montana's Special Election continues to illuminate more sophisticated political advertising strategies, some of which Montana voters might no...
How Pinterest will escape the advertising traps that snared other social media platforms
The company thinks it can own "discovery," which allows advertisers to reach people before they make up their minds on a product...
Why targeted political advertising is not to be trusted
Source: The Spectator
Has an algorithm simply identified you as someone who might care about a particular issue?...
The Endless Political News Cycle
Political advertising has always been relatively predictable. During the years of presidential elections, with primaries, caucuses, debates a...
The "dark ads" election: How are political parties targeting you on Facebook?
Source: The Bureau of Investigative Journalism
The Facebook election battle is in full swing, the Bureau can reveal, with at least 68 different types of political adverts tailored to indiv...
Do TV Political Ads Still Matter in the Age of Social Media?
Source: Broadcasting Cable
The protracted Twitter fight between Donald Trump and his rivals may point toward social media as TV’s successor...
Buying spree brings more local TV stations to fewer big companies
Source: Pew Research Center
The local television landscape in the U.S. has undergone major changes in recent years, as a wave of consolidations and station purchases hav...
5 Things Every Campaign Should Know About Direct Mail Last Cycle
Source: Campaigns & Elections
Over the past few months, I attended both the Campaigns and Elections’ Reed Awards™ and the American Association of Political Consultants’ Po...
Online political advertising is a black box and democracy should be worried
Source: The Guardian
Companies are promising to sway the electorate using high-tech targeting of voters in ways that aren’t easy to keep track of...
Is Facebook Video the Next Big Thing in Political Advertising?
Source: I Agree to See
Any political consultant knows that’s a rhetorical question. Facebook videos are already racing to the top of political “ad buys” – thanks to...
YouTube Trots Out Kevin Hart, James Corden to Woo Back Brands
Source: Ad Age
After a spring of bad PR and advertiser boycotts over offensive video on its platform, Google's YouTube emphasized the safest content it had ...
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