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$10 million ad campaign will back Trump Supreme Court nominee
Source: USA Today
Within minutes of President Trump announcing his Supreme Court pick, a deep-pocketed conservative group will launch the first phase of a $10 ...
Outside Voices: Can Our Country Be Brought Together By Tide Ads?
Source: Wall Street Journal
Marketing can be a unifying force in a politically divided nation, advertising veteran argues...
FCC's Media Bureau Sets Aside Political File Complaint Decisions
Source: Broadcasting Cable
The FCC under chairman Ajit Pai has gotten busy undoing some late-stage actions under former chairman Tom Wheeler—or what Pai had signaled we...
Super Bowl 2017 ads navigate fraught political landscape
Source: LA Times
Super Bowl Sunday traditionally has been a day for Americans to come together in a celebration of friends, football and big-ticket TV commerc...
Despite Trump's Campaign Anomaly, TV Is Still Supreme in Politics
Source: The Street
Looking forward, 2018 will be a big year for political advertising. Local broadcast television is fully expected to play the leading role in ...
FCC Clarifies Public File Obligations for Identifying Issues and Sponsors for Political Ads
Late Friday, the FCC’s Media Bureau issued an order (at this time available in Word format only, here) clarifying its public file rules for p...
Making the Move from Political to Corporate Communications
Source: Campaigns & Elections
The first thing that hits you when moving from political campaigns into corporate communications is the sudden slowdown...
Profiting Within a Duopoly is the Challenge of 2017
A chill went down my spine at a political marketing event in Washington, D.C., this week, which reflected on the digital tactics deployed in ...
Comcast pulls in first full-year gain in TV customers in a decade
Source: Financial Times
Comcast defied industry fears of viewers ditching cable services in favour of online streaming, reporting its first full-year gain in televis...
Social media political ads may become the new normal
While scrolling through Facebook or Twitter, you may notice several ads on the side of your news feed...
Four Predictions About The Future of Advertising
Source: Inside Indiana Business
Advertising has changed a great deal in recent years and there is no reason to believe the pace of change is going to, well, change...
Political ads found new homes in 2016
The share of political ad spending long held by broadcast television took a major dive in 2016 as campaigns in Louisiana and across the natio...
Why TV Spending Went Down In 2016 Political Advertising
Source: Media Post
First and foremost, lower TV spending in 2016 political advertising may simply be a function of better media buying...
Data-Driven Targeting Creates Huge 2016 Political Ad Shift: Broadcast TV Down 20%, Cable and Digital Way Up
Source: Ad Age
The 2016 election outcome was unpredictable not only because of Donald Trump's presidential victory, but in terms where the money went...
Amazon Maintains Lead On Google For Place To Begin Searches
Source: Media Post
Trend data shows Amazon taking search market share from engines as the preferred place to begin researching for information about products an...
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